Fairs October in Sassuolo, a world of color for one of the most beautiful autumn exhibitions Italian!
'In the world of yesterday the essential tools of the trade are the outreach fairs and bags'.
So writes Fernand Braudel in his monumental work of material civilization, economic and capitalism. The function of the fairs, according to the great French historian, It is' in breaking the too narrow circle of exchanges of attraction for a much wider area than that of the village, the village and the surrounding countryside, 'Mobilizes the vast regions economy'.
so the origin, are almost exclusively economic and commercial reasons despite being the festive occasion and transgression fair (the fair comes from the Latin "feria" of which is metathesis: vacation time, suspension of normal activities extraterritorial space where the exchange takes place not only of goods but of languages, of cultures, intangibles).
The story of the October Sassuolo fair
Also there Fair in October It born under the stimulus of economic needs, materials.
The 24 May 1503 at the urgent request of Eleonora Bentivoglio, Gilberto The widow of Pio, Alfonso I d'Este grants di To ask a fair for octo in Saxolo, free from them all dacii de loci de Your Excellency them...
The fair is a free port, a place where goods can be traded freely, duty-free and toll. In the society of the 500, with a capitalist system still in its infancy and a trade hampered by internal customs, heavy taxes, measures and weights, with an even production - and mostly - subsistence, that is intended for self-consumption, the exhibition allows a concentration of goods, the approval of certain kinds and disposal of other surplus. From a part, then, the fair as expanded market, the other as a place that has privileges and tax exemptions. The October event becomes a reminder of both goods of traders, with good movement of capital.
In subsequent years, together with the weekly market on Tuesday, Sassuolo attracts people not only from neighboring countries but also the mountain, Modena is both Reggiana.
around 1630, while the plague rages in Italy and Europe is devastated by the Thirty Years War, the October prosperous and fair Sassuolo, for trading volume, It is compared to Milan.
surviving certain, to the third millennium, the commercial and economic aspect - the shops, the stalls, crafts, the industry - but as abundance icon. No more privileged place, limited, exchange but symbolic event of mass consumption, Local compendium of global market, from mechanics African crafts. Become a simulacrum and as such reproduces the fair as a rite, as repetition / conservation of historical and cultural memory of the city. Target He said the October fairs is, indeed, to 'not to lose the historical tradition of fairs, local roots, and allow you to enhance and revitalize the Old Town, understood not only as physical container, but also as a moment of aggregation and cultural landmark '.
For an industrial company as Sassuolo, projected in markets around the world, the fair constitutes a return to basics: It is a whole community that promotes its image, It enacts its tangible and intangible heritage, rediscovered - in a phase of approval / economic integration - its collective identity.
The origin of the names given to the Sundays in October
The meaning of the names of the fairs is centered on the approach used dall'avventore Sassuolo Commercial, in order to make the best buys.
So, the first Sunday in October is féra of Curiàus and we went to scuriosare and ask questions and then decide what to buy and from whom, but in reality you do not buy anything.
The second Sunday, while having decided what to buy, It pretends not to be really interested to induce the seller to lower the price; Therefore we focus on beautiful women! This is precisely the Fera dal Beli Then. Really beautiful women in Sassuolo there are always and not, as some would say only this Sunday; it must also be remembered that "At the Sasol is Seimper Feast".
The tactics of cunning finally householders sassolesi led their day: the féra of Resdàur, the third Sunday in October, where the merchant, fearful not to sell their wares accept the proposed price and will conclude the deal.
But be careful not to flee the occasions and put off until the fourth Sunday in October: the féra of SDAs. As the sieve retains the bran and drops the flour, so anyone who thinks of doing business in this day, in reality, do not buy that what was left from the talented resdàur as deemed uninteresting or inconvenient.
The fifth Sunday, when there is, it is called féra of Stumpài, because it lacks any commercial interest and necessary only to close the month, as this has, just, five Sundays. (source: Luca Cuoghi)
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